How The Virtual Assistant Provides That All-Important Oxygen
It's no secret that we have been embroiled in one of the most difficult business climates in history. Although we had, prior to that, prided ourselves on our ability to be competitive, technologically astute and ready to take on the business world, we all learned some very swift and harsh lessons. No sector of the business environment was spared and we all found that we had to practice a little bit more of that essential business attribute, being able to think quickly on your feet as you go.
It's not very nice when you have to change direction in midstream, as many business owners and entrepreneurs discovered during the height of the grand recession or even recently, the pandemic. Many plans that had been in process for quite some time were dashed and emergency provisions were rushed into place. In short, our very trading environment seemed to change right in front of our eyes and it's not going too far to suggest that many of us were quite literally stumped and didn't know what to do.
In such a business environment expansion can seem to be one of the last things on our minds. When this kind of downturn arrives survival is paramount and only the strongest will make it through. We will no doubt look back at this period and marvel at our ability to survive, even while we're reading numerous new textbooks that are in turn trying to explain what on earth happened.
Here we are in mid-pandemic times, yet absolutely nothing feels "normal" at all. Have we really reinvented ourselves and have we really learned all the lessons that we needed to? One important lesson that we must have learned is the ability to be flexible and to be able to have room to move without getting bogged down.
In these environments, our ability to turn to a virtual assistant to help us out cannot be overstated. The virtual assistant can be pressed into service at very short notice to do a wide variety of tasks, skillfully and on time, when we need them most. No longer do we have to rely on the ability of internal staff, many of whom may not have been "updated" with the latest information and technical know-how. Remember that we simply cannot afford to have a burgeoning administrative staff if we are to be competitive and be prepared for the great unknown ahead.
Each and every business in the future must be leaner, fitter and be in a position to access skills and support on an "as needed" basis. This is exactly what the virtual assistant can provide. If anything good has come out of the pandemic, it is that virtual assistants can provide the new business world with a level of support and availability that was hitherto downplayed or in some cases ignored. Now, skills and technical know-how are available to the entrepreneur and business owner without an associated, significant training and availability burden attached. With this kind of an asset at their fingertips, the business owner can breathe just a little bit easier.
The process of recruiting somebody to help you in your business is one of the most difficult tasks that any business owner can face today. Even in a hiring environment that is so densely populated with people who find themselves to be newly unemployed, the task of finding somebody "good" is like finding the proverbial needle in a haystack.
If you are a really focused individual, who knows exactly what he or she wants in life, is dynamic, proactive and driven, you represent gold to the business owner. It is truly quite amazing that the majority of people who are applying for these jobs just do not fall into this category.
When you are in business you have to surround yourself with people who are driven in this way. They may not share your entire vision in exactly the same way as you do, but they should nevertheless "buy into" what your company represents and must be able to contribute to its long-term viability and growth. It's a business owner's dream to be surrounded by people who are motivated, self-starters and who instinctively know exactly what to do in any given moment of crisis.
While finding staff at the executive level to help head various departments or roll out new ventures may be one thing, we should never underestimate the importance of finding staff that can help us with the day-to-day operation of each department within our business. While there may be less at stake here, these individuals nevertheless contribute to the greater good of the company. Without their focused and well delivered effort, the company is likely to flounder.
It's unfortunately true that many would-be employees still view their employment as a means to an end. They may be in fact relatively good at what they do, but they're not inspired and not likely to seize an initiative should it be needed. For example, if there were a better way of doing a particular task, a really good and forward thinking employee might suggest it and know how to implement it. Unfortunately, this kind of employee seems to be few and far between.
This is a good reason why business owners should consider outsourcing many of these positions to virtual assistants. You see, a virtual assistant is invariably a small business owner him or herself and knows full well what it takes to drive the business forward proactively. The virtual assistant can become not only someone who takes on, very cost-effectively and efficiently, many of those outsourced tasks, but could also become a valuable partner, advisor and someone who contributes in many more ways than one to the business growth.
Next time you complain about the lack of star quality among potential new recruits, consider outsourcing that particular position to a contributory virtual assistant. You will find that not only will the associated task be completed carefully, correctly, on time and within budget, but you may well be able to draw on the experience of the VA to help you further consolidate.
why work-life balance is so important by TheProperVA
After starting your own business you may have faced an unexpected additional pressure that didn't exist in quite the same way when you were employed. As you start to understand the scale and extend of the tasks involved in realising your aims, this pressure can become overwhelming at times. You may be wondering how you're going to get everything done? How to progress? It can feel like you're getting nowhere fast and frequently this results in working longer hours, with no time to relax in the evenings or at weekends. Furthermore, technology has enabled a permanently connected state, where it's more difficult to 'leave work' and consequently, you frequently feel that you need to justify any downtime. It's an exhausting and unsustainable way of life and achieving a balance between work and the rest of your life becomes increasingly difficult. That of course has negative knock-on effects to your business, as you cannot operate at your best, cannot serve your customers properly, will likely lose profit, and aren't able to create the business that you've always dreamed of. But what can you do to improve your work-life balance in a situation like this? As a Virtual Assistant, I can tell you how you can regain your work-life balance and why it is so important.
How you approach your business and more importantly, how you approach your downtime can have a huge impact on your work/life balance and ultimately your business.
Well, you have to find what’s Important to You workwise and in life, when you establish that it will be much easier to balance it both.
So, how does your dream work-life balance look like? It might be organising work around your family, allowing time for a hobby, or creating the freedom to live abroad. Know what you want your work-life balance to look like on a daily basis.
Lets talk Work first
There will always be a great deal to do, and you have three choices on each task - forget it, do it, or delegate it!
If you chose to carry out the task it's worthwhile exploring ways to work smarter and save time. Are you working efficiently? Improving processes and making better use of online systems can free up a large amount of time at a very low cost.
You can regain Your work - life balance by working with a Virtual Assistant!
Outsourcing as much as possible is a great way to gain momentum in your business by freeing yourself from the tasks that slow your progress. Your Virtual Assistant can take responsibility for tasks or entire roles within your business, such as administration, customer service, content marketing, social media management, website development and project management to name a few, giving you time to focus on your core business tasks, especially those within your specific expertise that create revenue, subsequently increasing your potential profit whilst improving the overall operational capacity of your business too.
Now, lets talk Life!
I have a few mindset tips to help you make time for 'life'...
Set boundaries with everyone - your family, your business partners, customers and suppliers. Try to manage their expectations, communicate your work hours and stick to it wherever possible - don't reply after hours!
Be kind to yourself - don't beat yourself up, try and reduce the negative self-talk, take a breath and chill... you are where you are!
Put time aside to take care of yourself. Down digital and go running or for a walk, relax in the bath or read a book, do something creative - try and do something that shifts your focus away from work.
Work smarter, because following our mindset tips and delegating the support tasks in your business to an expert VA will help you free up an incredible amount of time each week, which will allow you to either increase your earning potential or spend more time having fun - or perhaps a combination of the two!
I am a Virtual Assistant myself and know how stressed people can be over the daily admin tasks they have. When we start working together I can see the change. So many of my clients told me I give them time and I love when they say it. So, don’t wait any longer! Get in touch and organise free consultation. I am happy to help.
There is no doubt whatsoever that when it comes to the various different types of media online, video has become the undoubted favourite. Maybe it shouldn't come as a complete shock to us as almost everyone prefers to watch a moving image rather than read something else in order to pick up the same information. Both video and audio represent dynamic media options as they are now available and accessible to every small-business owner online. There is quite a lot to appreciate, technically. Last year I decided I will start my YouTube channel and had to learn how to put all the parts together. How to create a video, how to edit, post and many more. Because I do it I can say I am Virtual Assistant that knows exactly what to do. For those interested my YouTube Channel is all about ketogenic diet (I follow for over 3 years now) and is in Polish. So, lets talk about what I can help you with in terms of Your Multimedia Projects.
1. Video Creation.
Based on the fact that as a small business owner you have a story to tell – or rather a multitude of stories to tell – you can repurpose the content and promote it in the form of a video. I as a virtual assistant can help you create a video, thumbnail, audio overlay based on voice or music. These videos can be based on a slideshow format or they can be a lot more sophisticated. Today, due to technology, there are many options available when it comes to displaying the video, so that is not an issue anymore. Outsource the design work associated with creating the video to me and I can will make sure you start the right way and will help you do it all.
2. Video Imagery.
No longer does the small-business owner have to play second fiddle to any larger organisation when it comes to the sheer impact of the video imagery associated with the company. I can create for you a truly professional, dynamic and hard-hitting "intro" that can in turn be used whenever an informational video of yours is displayed to a prospect online. Never underestimate the importance of portraying your organisation, no matter how small, in a very powerful light using a variety of special effects and audio.
3. Video Hosting.
Not too long ago video files used to represent quite a problem for webmasters as they were very large and would use a lot of bandwidth. This could represent issues in terms of the cost associated with bandwidth but also limitations imposed by some web hosting companies. Now, there are options available "in the cloud" and many different ways now available when it comes to rendering the actual video file itself. I ensure that there are no hurdles associated with the display of your video, without interruption, buffering and so on, to whoever wants to see it.
4. Video Marketing.
Just as it is important to distribute articles to top-line directories and other authority sites online, it is important to market the videos that your VA produces so that they are seen and can be found through various dedicated search engines. You will often notice that videos are displayed as an option in the Google search engine whenever you're looking for information about a particular topic. When you outsource your video marketing to me as your Virtual Assistant it will give you added flexibility in terms of your overall business exposure. I can for example develop and manage your own YouTube business channel.
This week I would like to introduce you some Ideas for outsourcing your Financial Record Keeping to your Virtual Assistant. Virtual and remote work becomes more and more a reality for many of us. You can go and do most work-related tasks online to.
Even though it is becoming increasingly evident that outsourcing is the way to go for any small business owner who wants to expand and grow, it's still difficult to pry those tight fingers away from the helm. It does seem to take a certain amount of education, after all, to convince the small business owner that other people can do many of those mundane tasks equally as well, freeing up time for creativity. Having said that, there seems to be even more recalcitrance when it comes to anything to do with the business' financial records. Yet the virtual assistant can be a fantastic bookkeeper, helping to keep the accounting records in shape and ready for the end of the year. How can the virtual assistant help with control of those purse strings?
1. Accounting Software and Systems.
The virtual assistant keeps up to date with the very latest developments when it comes to accounting software and financial record keeping online. The VA will invariably be able to advise the business owner about the best financial accounting approach to take in this specific case. Once an accounting platform has been chosen, the business owner will be kept up to date on a regular basis with the financial position of the company. This will invariably represent an improvement over the status quo, as a typical small business owner is not very good at record keeping and just does not have easy access to a snapshot at any moment in time.
2. Business Receipts.
How often does a typical small business owner keep a stack of receipts in a cardboard box somewhere on a shelf? Due to having so many other things on the plate this is a standard mode of operation for many. Yet, unless those business receipts are categorised or classified as and when they originate there is a good chance that, with the passage of time, they will either become difficult to read due to fading ink or difficult to categorise due to fading memory. The VA can immediately record the exact details of these receipts.
3. Account Monitoring.
Cash flow can be a major headache for any business owner. It's all very well establishing a budget at the beginning of the year, but the issues associated with cash flow can become more of a headache and can even be challenging to the business survival if not constantly monitored. A virtual assistant can – and should – help to create monthly or even weekly financial summaries and help to ensure that cash flow issues are clearly identified well ahead of time. It's also important to ensure that a monthly bank reconciliation is cleared, so that the business never runs into problems with adequate funding.
A business owner should always seek to generate and maintain a highly professional, two-way relationship with a virtual assistant. This should never be a "hands-off" type of relationship and trust should be established very early on. This will enable the business owner to delegate financial record keeping matters to the VA with confidence.
In my previous articles, you can read about outsourcing Admin tasks, Social media and Daily Schedule to your virtual assistant online. Soon I will cover even more.
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